A
message from Steve Harrison for non-fiction authors who’d like
to quickly and dramatically increase their incomes….
“If You’re Not Earning At Least $150,000.00/Year From Your Book,
I Can Help You!”
Even if You Haven’t Made
a Penny of Profit So Far, Let Me Show You How You’re Just One, Two
or Three Simple Steps Away Getting a Lot More National
Publicity and Turning Your Book Into Predictable,
Reliable Income and Making a Great Full-Time Living Doing What You
Love!!
(With
So Little Work You’ll Be Amazed – and
Wonder Why No One Ever Told You About My Simple Strategies Before!)
Announcing
my Million Dollar Author Program – a three-day
conference (July 6-8 in Atlanta) and teleseminar series that gives
you the
strategies, insider contacts and step-by-step “blue prints” for
selling more books, getting more exposure and making a hefty six or even seven-figure
income from your book and expertise.
-
In
Atlanta, you’ll learn from me, Dan Kennedy,
a former Oprah producer, and an array of publishing experts. Then
by teleseminar you’ll
hear from ten other experts and super-successful authors including
Deepak Chopra, and Chicken Soup for the Soul co-creator Mark Victor
Hanson who’ll
teach you how they’ve sold millions of books. But that’s
not all.
-
Don’t miss your chance to persuade a major
New York publisher to buy the rights to your book or get your
book into more bookstores – all
from one handshake! You’re guaranteed to have one-on-one,
face-to-face appointments with some of America’s top
literary agents, editors, book distributors and book buyers
at my “Meet
the Agents & Book
Buyers Day” in Atlanta on July 6—the kickoff to
my Million Dollar Author Program.
Register
for Three Great Bonuses Including
Private Consultations With
Steve Harrison and a Former Oprah Producer Plus $1,791.00 of Ads in
Radio-TV Interview Report (RTIR)
FROM:
Steve Harrison
Dear
Author:
I’d like to tell you
a story about two authors.
To protect their privacy, I’ll call
them Bob and Gary. When I first met them, these two authors had a lot
in common. Both had written
very good books that helped people live healthier, more energetic lifestyles. They had roughly the same
amount of knowledge, passion and commitment. Neither had very much
money to spend promoting their book, but both were
willing to leave their full-time jobs to “have a go” at making
their book a success.
Unfortunately that’s where the
similarities end.
You see, at the end of his
first year, Bob had not made anywhere close to enough money to support
himself. He was heavily in debt, exhausted
and very discouraged. Today he’s stuck with a garage full of
books he’s willing to give away. His dream has died. And last
time I saw him, I could tell part of him had died too.
Gary,
on the other hand, was in a totally different situation at the end
of that
first year. He had made over $100,000 profit in fact. Last year, he took
in almost $500,000.00. His book is still going strong and he’s
regularly asked to speak at conferences and seminars around the country.
And best of all, he gets a steady stream of letters from people around
the world telling him how his work has touched their lives.
What Made
the Difference? It wasn’t native intelligence or talent or dedication. It wasn’t
that Gary was passionate about helping people improve their health
and Bob wasn’t. And it wasn’t that Gary got all the “lucky
breaks.”
The difference was simply that Gary
knew exactly what to do to make money from his book and Bob didn’t.
That’s why I’m
writing this letter to you today.
I want you to know what Gary knows.
I want you to be making a very good six- figure income from your book,
year-after-year working from
wherever you choose, doing whatever you choose, and having the total
freedom that can be yours as a successful author.
You’ve worked
too hard and come too far to have it any other way.
You’re
Just a Few ‘Puzzle Pieces’ Away From Completing
the Picture That’ll Let You Make $100,000… $200,000 (or
more) From Your Book (and you’re guaranteed to
get them
when you participate in my program!)
I’ve spent the last 18 years consulting and advising authors
on how to promote their books, and there’s one thing that I’ve
noticed to be true again and again. And that is: most authors are a lot
closer to making a six-figure income from their books than they realize.
Time and time again, I’ve
seen how one new strategy, one key contact, one new idea not previously
considered has made all the difference. These Authors Were Just One Small Step Away from Making Hundreds of Thousands
of Dollars Easily. Are YOU?
Consider this: |
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One small change brought this
author more than $500,000.00 in just two years
My client Carol Tuttle is an “energy therapist.” She
blends cutting edge
therapy techniques with Christian principles and shows people how to improve
their health, relationships, and overall well-being. But Carol was tired and
burned out of doing one-on-one consultations with clients. She wanted to make
a change. So she decided to put what she knew into a book and publish it herself.
She called it Remembering Wholeness. She sold 7,500 copies through a combination
of hard work, networking, and doing a lot of book signings. But
she still didn’t know how she was going to replace her consulting income.
Then she came to one of my conferences and saw an specific step-by-step strategy
for selling books online. It was easy to implement and she put it to work. Result?
Carol has brought in over $500,000.00 in just two years and she’s just
getting started. But what if she hadn’t invested in herself and come to
my event? Where would she be then? She’d likely be where most authors are:
working hard but struggling to get by. |
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And this: |
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One idea brings this author
$150,000.00+ a year!
Another client asked I not use her name, but I think you’ll
find her story inspiring. She wrote a book on presentation
skills and found she was spending a lot of time and money promoting
her book, but no matter what she did she always seemed to be
spending more than she was taking in. So what did she do? She
used her book as the basis for a once-a-month weekend workshop
for busy executives and entrepreneurs because she found many
who bought her book wanted personal instruction. Now, when
people buy her book, many of them get in touch with her and
come to her workshop for $1,500.00 a piece. It took a while
for her to figure out how to make this all work but this one
change has revolutionized her life. She now jokes it’s
now almost worth it to give her book away because so many of
her book buyers ultimately come to her $1,500 workshops. With
an average of just ten people attending each workshop and doing
them ten times a year (she takes off two months a year to travel)
she’s bringing in $15,000.00 per workshop or $150,000.00/year,
most of it pure profit. But where would she be if it weren’t
for this one simple shift? |
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And this: |
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One contact helped this author sell
3 million books!
When Joanna Lund wrote her first book, Healthy Exchanges,
she published it herself and produced it at a local copy shop
in Iowa. She then began contacting radio and TV talk show producers
and running ads in my Radio-TV Interview Report (RTIR). Her
sincerity and passion came across in all of her interviews.
Then one day, a literary agent from New York heard Joanna on
the radio. After signing her, the agent sold Putnam
on publishing several more books by Joanna. Since that time, Joanna has sold
over 3 million books, has 10,000 subscribers to her newsletter, and has been
appearing on QVC for ten years. She hasn’t just made money, she’s
also enriched the lives of countless numbers of men and women struggling to lose
weight. But it might never have happened unless she’d met this literary
agent. (By the way, you’ll meet with her literary agent yourself one-on-one
and 13 others when you come to the live event part of my Million
Dollar Author Program, July 6-8 in Atlanta. You’ll also get
to meet with a product rep
who finds new talent for QVC and Home Shopping Network.) |
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And this: |
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Three small improvements took me
from $700 to over $72,000.00!
For many years I was invited to speak on getting publicity
at an annual
conference. I enjoyed myself, and got high-marks
from the audience when they filled out their evaluation forms. There was one
problem though: I never made any money. Since I wasn’t paid a speaker’s
fee and had to cover my own travel costs, I was hoping that enough people would
buy one of my products or services when I mentioned them at the end of my speech.
But my sales results were always dismal even though people would come up to me,
shake my hand, and say “That was a great speech!” I was lucky if
I produced $700 – hardly enough to justify the time and effort involved.
But the next year, I did something different. Rather than giving the same speech,
I asked a marketing consultant for some tips on how to turn my speech into sales.
He gave me three small but specific changes to make in my speech. The rest of
my speech remained the same! Result? To my utter amazement, when my speech ended,
40 people rushed up and handed me order forms totaling more than $72,000.00 in sales! |
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Now listen: |
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The above examples are very different but there’s a
common theme. In
each case, the person was just one, two, or three moves away from making
a quantum leap in their career. And I’m convinced it’s the same for
you. |
But these big breakthroughs
don’t come by accident. They only
come when you decide to learn how to make them happen.
How about you?
Are you continuously learning
and improving your marketing skills? I hope so, because it’s one of the biggest traits mega-successful
authors have in common. No matter how much they’ve accomplished,
they’re always learning from others and getting the latest information
on what’s working best for authors in marketing their books.
Who I Am and Why You Should Listen
to Me
Steve Harrison |
My
name is Steve Harrison, and I’ve dedicated most of my adult
life to helping authors promote their books.
I’ve been responsible
directly or indirectly for getting more than 12,000 people – including
9,300 authors booked on radio and TV talk shows – that’s
more than any PR firm on the planet.
As publisher of Radio-TV Interview
Report (RTIR), I helped launch such bestselling books as Chicken
Soup for the Soul, Rich Dad Poor Dad, The Worst Case Scenario Series,
The Finish Rich Series, and the Dummies series to name just a few. |
I also publish Book
Marketing Update, the leading newsletter for book marketers, and every
year, I present
the National Publicity Summit in
New York, where I open my personal Rolodex and give 100 people the once-in-a-lifetime
chance to meet face-to-face with producers, editors and journalists from
shows like Good Morning America, Time Magazine, Family Circle, Live with
Regis and Kelly, ABC’s 20/20, Dateline NBC, CNN, Fox News and more
than 70 others. In the last few years, I’ve seen firsthand the many rewards of
marketing my expertise. Last fall, I was written up in Entrepreneur magazine.
Why did they contact me? Because I’m the author of a book about
the top TV talk shows and how to get on them. We were inundated with
orders for the book and for other products and services we provide!
I don’t want to sound like I’m bragging, but it might interest
you to know that I’ve sold over $1.9 million worth of live events,
coaching programs and teleseminars in the last three years alone. I‘ve
grossed as much as $82,000 from a single promotion to my mailing list.
I have brought in over $100,000 from a 90-minute speech on three separate
occasions! Six months ago, I formed a special coaching program that brought
in $103,000 in three days. Those are just some of the reasons I get paid
$1,200 for just an hour of consulting.
And here’s the good news: if a guy like me can bring in millions
of dollars for my business without ever cold calling anyone, without
having my books in the bookstores, and without doing everything right,
simply by marketing myself as an expert, then anyone can do it. When you
enroll in my Million Dollar Author Program, my
faculty and I will show you how.
Over the past 18 years, I’ve
had the unique chance to meet and observe authors who make healthy six
and seven-figure incomes from their
books. And I’ve noticed something that most people don’t
see. I’ve noticed that they play the publishing game in a completely
different way than most authors do. These are people who may or may not
have hit the bestseller lists.
But since they all have made more
than 1 million dollars from their books, I call them "Million Dollar Authors." Even though they’ve
written books on vastly different topics, there are many common strategies
that they have used to make BIG money from their books. And the good
news is that once you know them, you can use them too.
Over a three- month period, I’m
going to let you learn from some of today’s richest and most successful
authors – multi-millionaires
like Deepak Chopra, Chicken Soup co-creator Mark Victor Hansen, and best-selling
author Dan Kennedy. (They are going to pull back the curtain and show
you how you can make BIG money from your books with a radically different
approach.)
But that’s not all, you’re going to learn from some very
wealthy authors who aren’t as well known, but are making big bucks
nonetheless. These are folks I had to beg and cajole to share their secrets
with you.
Q: What Really Separates
Rich Authors
From Poor Authors? A:
Rich Authors Have a Personal Profit Path™
What’s a “Personal Profit Path™” you
ask?
It’s my term for a carefully
thought-out strategy that I observe most
mega-successful authors have whether they realize it or not. They not
only have a plan for exactly what they’re doing to market their
book. They also have a plan for selling at least one other thing – sometimes
lots of other things – in addition to their book. This is really
where the money is!
For example, I once asked
my client, Robert Kiyosaki, why he wrote his book Rich Dad Poor Dad.
He said simply, “I wrote my book to
sell my game.” In fact, he jokingly says his book serves as a defacto “brochure” because
once they read it many people will be prompted to buy his game, Cash
Flow for $150.00. He also offers “Rich Dad” seminars for
$5,000 to people who want additional instruction on the principles he
presents in his books.
Once You Have Your Personal
Profit Path™,
You’ll Make Good
Money From Your Book
Even If You Just Sell A Few Thousand Copies!!
There’s a saying I’ve learned from Dan Kennedy that goes
like this “Little Hinges Swing Big Doors.” And it’s
especially true for authors. Your book is the hinge, and if you set things
up right it can serve as a big door to additional profits.
You see when
people buy your book and like it, many of them will inevitably want "more
of you" which
means you can also sell them many additional products and services
- usually at much greater prices than
your book. For instance, somebody who first buys your $20 book might
later buy a $297 audio tape product based on your book, enroll in a $2,000
coaching program you offer to help them implement the material in your
book or even hire you for $5,000 as a consultant to work with them one-on-one.
But this won’t happen very often unless you know how to set things
up to make it happen. That’s what we’ll show you how to do
in my Million Dollar Author Program.
Writing Your Book Is the Hard
Part. Now I’ll Show You How to Create
A Personal Profit Path™ of Additional Information Products Costing
You Anywhere from Nothing to Just a Few Hundred Bucks!
Capitalizing on these sources
of additional revenue is neither difficult nor expensive IF and ONLY
IF you know how and when to pursue them. When
you participate in my Million Dollar Author Program, we’ll be covering
these things in more detail, but let’s take a few of them now,
shall we?
-
Offer
Higher-Priced Audio Products. Many people
who buy your $20 book may be interested in
buying an audio album package where they can
hear you talking about a specific area of interest to
them. And the best part is, I’ll show you how to get these done without
laying out a lot of cash. In fact, you’ll be able to create
your own audio package for a lot less than $100.00. Then you’ll
be able to get copies made on a print on demand basis for less
than $1.00 per CD or tape. That’s
just one of the things you’ll learn in my Million
Dollar Author Program. You’ll also learn the best
ways to sell these and how best to price them.
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Get
Paid Big Fees As a Consultant. Will
people really
pay YOU for your advice? They will if you
know how to market yourself as a consultant.
And they’ll
pay you…yes YOU a lot more than you realize. I recently helped the executive
director of a local nonprofit theater reinvent himself as a communications
consultant. He had no promotional literature of any kind. He had no “track
record” as a consultant. He wasn’t even the author of a book. Result?
After implementing some of my ideas, he landed a gig as a consultant to Philadelphia's
historic tour industry for $60,000 within 90 days. He’s now making more
money per hour than he’s ever been paid before! And you can do it too.
But this won’t happen if you don’t know the specifics about selling
consulting services. I, along with my guest faculty, will give you the key
things you need to do to sell anyone on hiring you as a consultant. And again,
what’s it cost to start offering consulting
to people? Nothing!
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Launch
Your Own Coaching Program. Helping
people put your expertise to work for themselves is what coaching
is all about.
It’s fun, rewarding,
and gives you the opportunity to
make an impact on people’s lives
that your book alone might not
accomplish. Coaching is also very profitable.
It’s
not uncommon for coaches to make $500.00
to 2,000.00 or more per month but
you need to know how to “attract” these
clients and how best to structure your
program. For example, instead of having
to do one-on-one
coaching,
you can reach more people and make
more dollars per hour by choosing one
of several models for “group
coaching.” Some are done in person,
others by telephone seminars. Some
stress accountability for goals being
accomplished,
others deliberately do not. Which would
be best for you? You’ll find
out when you’re part of my Million
Dollar Author Program.
And again, it’s costs nothing
to create this type of program.
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Host
Your Own Teleseminars.
Imagine the fun of feeling like a radio talk show host
right from the comfort
of your home or office. Free
teleseminars are an
outstanding way to promote
your books, products and services. You can also have people
pay you
to
be on special
teleseminars.
It’s not uncommon
for me to make $30,000 per
month from teleseminars alone.
When you join my Million
Dollar Author Program,
I’ll show you exactly how
I do it so you can do it too.
Again, what does it cost to start
doing teleseminars? ZERO – when
you know which vendor to use.
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Present
Your Own Live Seminars.
What’s
more fun than speaking in front of hundreds of people at a seminar? Doing
it at your own seminar!
Most authors
leave a lot of money on the table by not offering seminars and workshops.
As part of my Million
Dollar Author Program, you’ll learn how to
make $100,000.00 or more from just one seminar. In fact, believe it or
not, it’s possible
to make that kind of money without charging people anything to attend
(NO, that was not a typo, I’ll tell you how when I see you in Atlanta!).
But if not done right, you can lose your shirt and your reputation! Don’t
try selling seminars
until you have allowed
me and
one of my
faculty
to first give you the
blue print for success.
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Be
A Highly-Paid
Speaker. What’s it take to make $100,000.00 -
$500,000.00 a year as a professional speaker? Platform veterans Dan Kennedy
and Mark Victor
Hansen will help you break into the speaking circuit. Learn the key things
you need to negotiate with the meeting planner before you ever agree
to speak. You’ll understand 5 secrets to giving a great speech
that doesn’t
come across like a commercial but still results in a stampede of people
buying your book and other products when you’re
finished.
I hope
you’re starting to realize by now that all this "back end" revenue
you make by offering one or more additional products and services can
easily dwarf what you'll make from royalties and advances. To illustrate
what I’m
saying, here’s a quote from Jay Conrad Levinson, the founder of
the bestselling Guerilla Marketing series of books:
“Someone once asked me how
much I made for my first Guerilla Marketing book. The answer
I gave was $10 million. The book itself
only paid me about $35,000 in royalties, but the speaking engagements,
spinoff books, newsletters, columns, bootcamps, consulting, and
wide open doors resulted in the remaining $9,965.000”
Jay Conrad
Levinson, founder of the
best-selling
Guerilla Marketing series of books
and information products. |
If You’re A Bit Confused – Even Overwhelmed – By
All The Available Options, Then This Is Very Important Nowadays, there are so many choices available to you for marketing
your book that it can seem downright overwhelming. What should you do
first? What should you avoid doing?
If you have ever felt a bit
confused and overwhelmed by all your choices, you’re not alone. And that’s
one of the big ways my Million Dollar Author Program will help you.
In my program, you’re not just going to get a big notebook of
ideas for promoting your book. You’re going to receive guidance
on making the right choices and putting together the right combinations
for what you’re promoting and what you want to accomplish.
For example, do you enjoy
speaking in public? If so, we’ll show
you how to use your book to get speaking engagements which you’ll
then use to drive sales for your book and other related information products?
But if you don’t like public speaking, then you’ll want to
take another approach such as selling your book via the Internet. Either
way you can make a six-figure income surprisingly easily once you’re
given the “blueprints” for doing so. .
If You’re Not Making
At Least $150,000.00
From Your Book,
You Need A Personal Profit Path™
(and you’ll have
it once you go through my program!) Has anybody ever shown you
EXACTLY how to make money with your book step-by-step? Do you have
a Personal Profit Path™ for how you get
people to buy your book and then get them to buy other things from you
again and again?
We’re going to show you the
many proven paths to success and then help you to choose the approach
that is right for you and the lifestyle
you want to live. Let me give you an example of how having a Personal
Profit Path™ puts money in your pocket.
Which
of These Two Authors Would You Rather Be?
By
now, I hope you’re
realizing the importance of having other products and services to
offer people who buy your book and knowing
how to offer them
in the right way, at the right time and at the right price.
Let’s take a look at
this very conservative hypothetical scenario. Assume for the purposes
of illustration that there are two authors who both sell 10,000
copies of their book in one year. Assume that they each make $2.00 per
book. Now also assume that one of them never sells anything again
to his readers
because he doesn’t know how and he hasn’t created anything
other than his book.
You’ll see him in the
chart below as a “Poor Author” because
he didn’t make any money beyond his book, and a lot of that revenue
can quickly be eaten up with the costs of promoting and producing a book.
The other author however learns
how to use his book to build a list of customers and prospects. He
then learns how to develop and market the
following: an audio
album, group coaching program via teleseminars, three-day workshop and
individualized consulting. How much does he make?
|
Author 1 – “ Poor Author” |
Author 2 – “ Rich Author” |
Number of books sold through bookstores and gross profit |
10,000/year for gross profit of $ 20,000 ($2 each) |
10,000/year for gross profit of $ 20,000 ($2 each) |
Other products/services sold |
None (they buy her book and that’s it). She has no option
for people who buy her book to get more of her. |
125 sales of $495 audios which expand on info in book for total
of
$61,875.00
100 people a year pay $1,500 for group coaching
via teleseminars which is $150,000
80 people a year pay $3,000
to attend one of her quarterly
three-day workshops which totals $240,000
15 people
a year pay 5,000/each for one-on-one consulting which is
another $75,000.00 |
Total non-bookstore sales |
0.00 |
$526,875.00 |
Your Personal Profit Path™ Multiplies The Value of Everything
You Do By Ten…Twenty…Even 100 Times!!!
About ten years ago, one of my products
was written-up on the front page of the Investors Business Daily. Our
phone rang off the hook. People
from around the country were calling to get free information and advertise
in Radio-TV Interview Report. One of those people was a publicist named
Scott Lorenz.
Now here’s the important point. Because I had a Personal Profit
Path,™ Scott didn’t just
buy from me once. I had put certain marketing systems into place that
prompted him to buy other products, services and seminars we offer.
So far he has spent over $30,000 with me, and he’s still going!
Think
about it. One customer from one piece of publicity brought me $30,000!
I’m going to teach you how to do the same thing in my
Million Dollar Author Program!
What Exactly is The Million
Dollar Author Program?
It’s a a group coaching program for authors who are serious about
making more money from their books. Here’s what it includes:
-
A 2-day live event
in Atlanta on July 7-8, 2005 called The Million Dollar Author Conference.
You’ll
hear from authors and publishing insiders who will show you how
to be in the top 1% of authors when it
comes to making good money from your book and expertise.
-
“Meet the Agents and Buyers Day” on July
6 – the
day before The Million Dollar Author Conference. This is the largest
gathering of literary agents on the continent of North America. You’re
guaranteed to be able to have face-to-face, one-on-one appointments
with 14 literary agents, as well as distributors, book buyers, a
rep who finds
new talent for QVC and Home Shopping Network and other key people
who can open big doors to your career as an author. Prior to the
event we’ll send you a list of all the literary agents
and ask you to rank who you most want to meet. We’ll then
give you an appointment to meet with them for a couple of minutes
each.
-
Two Pre-Event Teleseminars
To Lay the Foundation and Help You Make The Most of the Program
and Get Ready to Meet the
Agents and Buyers.
-
Six Post-Event Teleseminars To Expand On What You
Learned and Let Your Learn from Authors Who Have Made Millions of
Dollars From
Their
Books.
-
Tools, checklists,
and resources – After the conference and
after each teleseminar, we’ll send you a summary of the key ideas,
strategies, and resources mentioned. This will serve to help you pick
the ones that you want to act on and implement them.
-
Actual Examples of Ads, Letters, Forms, Documents,
Releases, Website Copy That Other Million Dollar Authors Use: Many
of my faculty will
be showing you actual examples of letters, tools, forms, releases,
ads,
and other documents that you model your own after.
My Program is NOT for The
Following People:
Children’s book authors
– sorry, I love reading children’s
books to my kids, but the strategies you’re going to learn won’t
apply to you.
Fiction authors who don’t
have some kind of expertise they can market along with the book. One
of my clients who has spent over $17,000
with me this year is a sports medicine doctor. He wrote a novel about
drugs in sports. I’ve been able to help him get a lot of publicity—he
even hit the Amazon bestseller list. But, if he didn’t have some
expertise to market in addition to his book, I couldn’t have helped
him. If you’re a novelist, is there a related issue or something
about which you have some expertise that you could talk about on a talk
show or at a seminar? If so, my program can probably help you. But if
not, it’s not for you.
Authors who refuse to see
BEYOND their book. As part of my Million Dollar Author
Program, you’re going to learn a lot about selling more
books. But as I’ve said in this letter, the real money is in offering
people other things that can make you a lot more money. If that idea,
intimidates you right now, it won’t once you participate in my
program. The fact is that writing and promoting a book by itself is like
pushing a bolder uphill. It’s the hardest work you can do. By contrast,
the “back-end revenue” is the easiest to obtain.
Authors So In Love With Their
Own Ego They Look Down On Those Less Accomplished -- Even if you have
already had a lot of success and made a lot of money
with your book, I caution you about thinking you know it all. The publishing
industry is changing rapidly. Seizing this opportunity to learn cutting
edge strategies and book promotion secrets will prove to be worth your
time and investment. The more success you’ve already had, the more
it can be multiplied by the techniques and strategies you’ll learn
from me and my faculty. But, I don’t want to deal with ego maniacs.
The whole theme around my program is to have successful authors help
other authors. If you don’t want to play, stay home.
If ANY Of The Following Statements
Describe You, You Need To Be Part
Of My Million Dollar Author Program
- Your book
is published but you haven’t yet made any money with
it.
- You’ve heard about a lot of good ways to promote books, but
frankly, you’re confused by all the options. You wish someone
would just tell you what to do next and help you focus in on the best
approach
for your particular book.
- You’re tired
and burned-out from doing what you have to do every day to make money
and you now
want to create something different for
yourself.
- You have great information but you want help
packaging it and marketing it in a way that will allow you to help
more people and while living
the life you want to live.
- You’re serious
about wanting to make more money from your book. You just can’t keep going into more and more debt. Or maybe
you just tired of having to continually dip into your savings to pay
for
your writing habit. Either way, it’s time to start making money
NOW!
- You’re up
to your eyeballs in debt and you know now is the time to start making
money
from your book and expertise.
- You want to leapfrog to the top of your field
and become known as an expert with tons of name recognition and credibility.
- You’ve already achieved a lot as an author, but you know that
there’s another level you can get to and you’re serious
about wanting to get there!
- You have gone to
lots of seminars on publishing and marketing and you have already
bought
lots of books, kits, courses, but you’re
still not where you want to be.
- You want to make
a career transition from what you’ve been doing
and you would like to replace or increase your income by being a
successful author.
- You want to “break into the speaking circuit” and
be paid $5,000 … $10,000 or more just to give a one-hour speech.
- You see a lot of
potential in you book but you’re overwhelmed
with stuff to do and just don’t have time to do everything that
needs to be done.
- You’re sick and tired of seeing other so-called “experts” in
your field getting all the attention – especially when you know
that their advice and content is inferior to yours.
- You’ve heard about doing coaching and consulting and you want
to get started, but don’t know how.
- You would love to
have total freedom – going where you want… staying
home if you prefer – able to do your business over the internet
and phone wherever and whenever you want to.
- You want to turn your book into passive income and get on-going
royalties and streams of additional income.
- You can see yourself
being interviewed by Oprah on national television, and you’re
ready to get tons of publicity for your book not only on TV, but
also
in newspapers and magazines too!
- You know it’s time for you to break through to the next level.
You’ve paid your dues and you’re ready to make it happen.
Now let me give you some
more specifics about the program.
Want to Sell Thousands of Books
From Just One Handshake?
I’ll set up appointments for
you to meet one-on-one, face-to-face with the book buyers, distributors
and agents you want to see. I’ll
have executives from book distribution companies and chain bookstores
for you to meet with. But that’s not all, my “Agents & Book
Buyers Day” is sure to be the largest gathering of agents in
the continental U.S. They’re coming for one reason: to discover
people like you! That’s why I’m going to do everything
in my power to prepare you to make a good first impression with these
movers and
shakers.
Whether you’re working
on your first book
or your 40th, just ONE meeting
with a literary agent
could lead to…
… a
major publisher
offering you a big fat check to buy the rights to your book!
… a Hollywood movie studio turning your book into a movie!
… a magazine buying serial rights to your work.
… a foreign rights buyer paying you to translate your book into Spanish,
Portuguese or some other language.
… a bigger advance than you ever dreamed of!
AND MUCH MORE!
Meeting a Literary
Agent Can Change Your Life…Even
Make You Rich and Famous
(Just ask Tony Robbins!) A
few weeks ago I was watching a documentary about Tony Robbins on
the Biography channel.
He was just
another motivational speaker until
one
day a literary agent said to him "You ought to have a book."
The agent sold the concept
to a major New York publisher. And his book Unlimited Power became
a New York Times bestseller. The rest
as they
say is history!
Whether you want to become rich and famous or just have a book
in the book stores, meeting the right agent can make it happen
for you.
That’s
why I’m going to first prepare you on what to say when you first
meet with agents – whether you’ve begun to write
your book or not.
“ I now have
a literary agent and we’re in the midst of negotiating
with a major New York publisher – all because I came to
one of Steve Harrison’s events. "
“ I can’t
recommend Steve Harrison’s wonderful conferences enough!
Let me tell you my story. Not too long ago, I sent out book proposals
to 35 different literary agents. Result? I got 35 rejection letters.
I had all but given up on that route, until I went to one of
Steve Harrison’s conferences. I couldn’t believe
it! I was able to meet them face-to-face and talk to them. Not
only did I get an agent, I actually had two who were interested
in me. Thanks to Steve, I’m now in the midst of negotiations
with a major New York publisher.”
Sherri
Caldwell, author of The Rebel Housewife
|
Over the next two days (July
7-8), you’ll have expert speakers
and Million Dollar Authors share profitable new ideas, and strategies
for writing your book quickly and easily, getting it published and making
big money as an author. No theory here. Just example after example of
what works, what doesn’t and why (In a minute, I’ll
tell you about these fabulous speakers.)
From July 15- September 15,
you’ll join us for series of ten teleseminars.
During each one, I’ll interview a Million Dollar Author or expert
who will show you how to sell. You’ll learn from Deepak Chopra,
Mark Victor Hansen, Arielle Ford, and many others (see below for more
info). Most of the teleseminars will be on Tuesday or Thursday evenings.
In case you miss a call we’ll give you free recordings
plus executive summaries of every call.
Tools, Checklists, and Resources
– After the conference and after
each teleseminar, we’ll send you a summary
of the key ideas, strategies, and resources mentioned.
This will serve to help you
pick the ones that
you want to act on and implement them.
You'll Get Actual Examples
of Ads, Letters, Forms, Documents, Releases, Website Copy That Other
Million
Dollar Authors
Use: Many of my
faculty will be showing you actual examples of
letters, tools, forms, releases,
ads, and other documents that you model your own
after.
Here’s a sneak peak at some of the faculty I’ve
assembled to mentor you on to mega-profits by phone or in-person
The faculty I’ve assembled for my Million
Dollar Author Program is unparalleled in depth and expertise. These aren’t just people
who talk a good game. They walk the walk. They’ve
made fortunes in publishing and/or helped others
do the same. Frankly, just meeting
or learning from any ONE of them can easily
be worth the price of admission.
In fact, many of these people
don’t ordinarily speak to authors – they’re
too busy making money with what they know. Some are enormously famous.
Others are comparatively unknown. But here’s
what they all have in common: they all make
a lot of money from their books and
expertise.
Let me begin with someone
you may or may not have heard of.
***Special Featured Speaker For The First and Probably Last Time Ever***
Dan Kennedy Will Reveal His Proven System
for Getting
Books Done Fast and Using Them
to Acquire Tons of Customers And Create
Income
Dan Kennedy |
Dan will be contributing
to a major portion of my live event, so I’m going to devote
the next few pages to telling you more about him. His presentation
alone will be worth many times what you’ll invest in my program.
For most of his career, Dan
Kennedy has been a self-described “toil-in-the trenches author.” He
hasn’t tried to create the next Chicken Soup for the Soul
phenomenon. He’s never been on Oprah. And none of his books
have sold millions of copies (although one of his books did recently
hit #1 on Amazon and #15 on the Business Week bestseller list!) |
But unlike many authors who are more famous or have sold
many, more books, Kennedy makes a lot more money.
That’s because
he has developed a proven system for making big money on just a modest
number of book sales. MORE IMPORTANTLY he’ll
show you a radically different approach to being an author that has helped
him leverage those books into millions of dollars.
Dan says, “The
only real power and the only real wealth for authors comes from control
and relationship with a customer—not from books,
content, intellectual properties. I have created more wealth for myself
as a toil-in-the-trenches author than many who’ve had hot bestsellers
and sold 100,000 copies to every 5,000 copies I’ve sold, because
I get the book buyer to get in direct contact with me and I know what
to do with them when I get them.”
Dan can point to at least
22 people who found him by buying his book in a store who’ve since paid him
over $100,000.00 each – that’s
$2.2 million – and one who’s put over $580,000.00 in his
pocket.
He’s the author of The Ultimate
Sales Letter, which was published in 1991 by Bob Adams Publishing. Then
he wrote The Ultimate
Marketing
Plan two years later. Both books have stayed in print and on bookstore
shelves without interruption ever since. They’re even found in
most Kinkos stores.
Kennedy is also the author
of How to Make Millions With Your Ideas, the first of two books with
Penguin/Plume/Simon & Schuster.
His books helped him become a speaker on the Peter Lowe Success Seminar
tour for
over ten years, speaking with Zig Ziglar, Larry King, Tony Robbins, former
President Bush, Colin Powell, and many others. He currently commands
a minimum of $8,600.00 for a day of private consulting—and is booked
as far as 11 months ahead. There are 78 people in his coaching programs,
combined paying over $580,000.00 a year for his advice.
His peers in speaking:
225 paid $2,995.00 each ($673,875.00 total) to attend his last-ever Speaking
Business Boot Camp. Over the years more
than 1800 professional speakers have paid to attend his seminars, hire
him as a consultant, and obtain his assistance.
His “Platinum” coaching
group, requiring fees of $12,000.00 to $14,000.00 per person per year
is comprised of multi-million dollar
earning authors, info-marketers and consultants.
Up till now, Dan has
rarely discussed his unique method for using books to create income and
wealth … and probably won’t ever again.
There are two reasons. First, until
now, Dan didn’t want would-be
competitors to copy his ideas. But nowadays he’s all but retired
from public speaking – preferring
instead to stay home and do things he enjoys like racing his horses.
I’ve
had to twist his arm just to get him to leave his home in Cleveland to come
to Atlanta and spill his guts at my Million Dollar Author Program.
Dan will take you step by step through his approach to writing, publishing
and marketing his books and reveal highly-profitable strategies and tips
you can use along the way such as:
- How to guarantee massive promotion
for your books. For Dan’s NO B.S.
books, 2.6 million emails were sent, over 3,500 people were on teleseminars,
articles appeared in over 20 important business newsletters and more – all
planned, arranged and guaranteed before the books ever went to press.
- The “little idea” Dan gave
Bill Phillips that he used while making Body for Life a New York
Times Bestseller and using the
book to
get tons of
customers for his supplements company, which he reportedly sold for
more than $200 million.
- How to get your book done fast. Dan's personal formula
for writing a book in just one to three weeks or at a pace or just
one hour a day over
6 months.
How to work with ghostwriters if you detest writing yourself.
- An inside look at Dan's newest, newly-invented
strategies for making money as an author. How for his forthcoming books,
he's
already collected
nearly $100,000.00 NOT from his publishers.
- How to generate an initial
tidal wave of purchases of your book. Some individuals purchased as
many as 1,000 copies of
Dan’s recent books.
Over 80 went as instructed to bookstores or online on the same day
and bought 49 copies
of each of the three titles.
- BIG MONEY: how to turn book
content into an unusual, different type of product that costs only
a dollar to deliver, that you can sell for
$300.00 to $1,000.00. Dan has done it twice. Most recently, Dan brought
in nearly $20,000.00 in less than 30 days after the release of one
such item. (He’ll give everybody a copy and explain the “secrets” that
make it work, how to do the same thing with your content, and even
who will buy it from you).
In Atlanta, Dan will SHOW you and EXPLAIN:
- Actual letters he’s used to
get other’s
involved promoting his book to their lists
- Actual ads as they appeared in magazines
for his books
- Emails, faxes, mailings that drove people to teleseminars
promoting his book
- Chronological sequence of correspondence with
publishers to get them doing what he wanted to promote his books
- The
web site set up to promote his books – and sent on CD
to over 100 “promotion partners”
- A “second wave” promotion
4 months after initial publication and promotion
- How he “forced” purchase
of 11,760 books
- His “book promotion Diary” what
was done, in what order, before, at, after publication
- His newly invented
Top Secret Business Models, actual letters and documents to get paid
to write one book
- A preview of the most-sophisticated Super
Promotions starting from June ’06-March 06 for his next four
books being released simultaneously by two publishers
Dan’s advice made this self-help
author very wealthy!!
“Before learning Dan's techniques for
building a coaching and consulting business, I was doing some one-on-one
coaching and some workshops. But Dan's
information got me thinking a lot bigger. I learned how to persuade companies
to pay me to coach their employees.
I currently have 8,000 people in my coaching program which is comprised largely
of a series of teleseminars. Dan's advice has brought me a level of wealth and
influence I would never have realized possible. Anyone serious about making more
money as a consultant or coach simply must invest in his system.”
Lee Milteer, expert on developing human potential
and author of Success Is An
Inside Job
|
This author made $400,000.00 in his
very first year thanks to
Dan Kennedy!
“The first year I followed Dan Kennedy’s advice, I made over
$400,000 just from my coaching business. But it gets even better.
Thanks to everything he taught me I’m now making a seven-figure
income from my coaching business, and that’s not all. I hired
four of my former clients to coach people for me – so I have
other people doing the work! If you’re interested in warp
speeding your financial future and if you’re serous about
really helping people….you need Dan’s system.”
Tom Orent, author of Extreme Customer Service
and top consultant
to dentists |
How to Make $100,000.00 to $300,000.00+
By Using Your Book to Quickly and Easily Create
Spin-Off Income Streams
Such As Your Own Seminars,
Coaching Programs or Teleseminars
Steve Harrison
(that’s me!) |
I’ve
been known as “the
publicity guy” for obvious reasons. During the Million
Dollar Author Program, I’ll be showing you
how to develop effective hooks that grab the media’s attention,
ways of turning publicity into sales, specific strategies for getting
booked on national
television and much more.
But that’s not all. Over the last three years, I’ve
grossed over $1.9 million doing live seminars, coaching programs
and teleseminars. And now, for the first time, I’m going to
tell you exactly how I do it and take you step-by-step through the
specific strategies you too can use to market and host your own super-profitable
seminars, coaching programs or teleconferences. |
I help a select few of
our clients market themselves and repackage themselves to make the
most money possible from their expertise. I
get paid $1,200 an hour for consulting, and I have 10 “inner
circle members” who each pay $9,970 to $11,964 a year to be part
of my Marketing Mastermind Coaching Program where I walk them through
proven strategies and models for making six and seven figure incomes
from their expertise. I want you too to profit from these strategies.
That’s why I’m inviting you to participate in my Million
Dollar Author Program. Remember, my program is not just about
writing a book and getting it published. It’s about making money
from your expertise in all sorts of ways. Capitalizing on these sources
of additional revenue
is not difficult IF and ONLY IF you know how and when to pursue them. Need Money Fast? I’ll Show You How You
Can Start Making $5,000… $10,000
Per Month
While Waiting For Your Book to Be Finished
A
book is a great way to establish your credibility so that people
will hire you as a consultant, coach,
or speaker. But what do you do if you
need to make money right away whle you’re waiting for your book
to come out? Will people really pay YOU for your advice – especially
if you don’t have a book out yet?
They will if you know how to market yourself as a consultant.
I recently helped the executive director of a local nonprofit theater
reinvent
himself as a communications consultant. He had no promotional literature
of any kind. He had no “track record” as a consultant.
He wasn’t even the author of a book. But, after implementing
some of my ideas, he landed a gig as a part-time consultant to Philadelphia's
historic tour industry for $60,000 within 90 days. He’s even
getting $150 an hour to coach entrepreneurs on how to present themselves.
He’s making more money and having more fun that ever before!
And you can do it too. But this won’t happen if you don’t
know the specifics about selling consulting services. I, along with
my guest faculty, will give you the key things you need to do to sell
anyone on hiring you as a consultant, speaker, coach, or trainer.
“ $123,000 in less than 90 days…thanks
to Steve!”
" As
a result of Steve Harrison’s very valuable suggestions,
I changed certain key elements in how my coaching program is
marketed. The result? $123,000 in less than 90 days! Steve
is brilliant but
he’s also someone you can trust. He’s very honest
and has a high degree of integrity.”
Peggy McColl, author of On Being
The Creator Of Your Destiny |
"One idea from Steve Harrison brought
me $300,000.00!"
“Steve Harrison gave
me a totally new idea for how to distinguish myself from all
the other ghostwriters
out there. Just one of his
ideas has been worth over $300,000 so far! "
Mahesh Grossman, author of
How to Write A Book
Without Lifting A Finger |
“Over $500,000.00 in the last two years”
“I wrote my book because
I was tired of doing one-on-one therapy sessions with clients.
Attending one
of Steve Harrison’s events
was a huge breakthrough for me. I learned about a radically new
model for repackaging my book in many different ways. I’m
now selling my book, information and seminars over the Internet.
So far, I’ve brought in over half a million dollars in sales
in the last two years and I’m doing it all on my terms!”
Carol Tuttle author of Remembering Wholeness |
Former Oprah Producer Reveals What
You Need to Know To Get on National TV!
Michelle Anton
|
Nothing will give you greater
credibility and free exposure than appearing as a guest on national
television. That’s why I'm excited to announced I've booked former Oprah producer
Michelle Anton to join me for my publicity segment of the program
in Atlanta. You’ll learn three keys to getting on national
television, what most authors don’t know and never do which
can increase your odds of getting booked, how to write effective
press releases and pitch letters, who to contact at top shows and
how best to approach them, and much more. |
How to Use Your Book To Build a List of People
Who Will Buy From You
Again-and-Again

Bill Harrison
|
For most authors, when somebody buys their book in
a bookstore that's the last time they ever get money from them.
But not for you because at the Million Dollar Author
Program my
brother/partner Bill will show you how to use your book to build
a mailing list of people who will buy from you not just once, but
over-and-over again. |
Bill is one of
the sharpest information marketers I know and I’m
not just saying that ‘cause he’s my brother. Just one of
his ideas could make you $100,000.00 easy. In fact, just yesterday
a client told me a single idea Bill gave him was worth the the entire
$9,970 he’s paid us for consulting. Even though Bill doesn’t
relish public speaking like I do, I’ve twisted his arm a little
to share with you some easy to implement direct marketing strategies
than can help you sell more books on the internet. Bill will show you
how to build af super-responsive and profitable list of at least
10,000 people within 12 months quickly and easily and for little money
or no money.
"Bill Harrison helped
me make an additional
six-figure income in just 3 days!"
“As an author, I soon
discovered that the real money is not found in my book sales.
It’s found in the consulting business that
my book helps me to market directly and indirectly. Last November
Bill Harrison suggested I create a coaching program. I followed
his advice and launched a marketing campaign that brought in an
additional six-figure income in just 3 days!"
Perry Marshall,
consultant and author of Industrial Ethernet
and The Definitive
Guide to Google Adwords |
Some of the other speakers you’ll hear at my live event in Atlanta:
“How To
Sell Your Book on the Internet From An Author Who's Gotten Free
Publicity On 35,081 Web Pages and Sold More than $1,000,000.00 Worth of Ebooks and
Information Products Online!”
Jim Edwards |
Jim Edwards is a very dynamic and entertaining speaker
who has developed, marketed and operated outrageously profitable
online businesses for both himself and his clients since 1997.
One little ebook Jim co-authored has sold over 10,000 copies at
$29 each… with a 93% NET! (Which doesn’t include any
of the $100,000’s in backend product sales). One little ebook
and mini-site (which has nothing to do with “make money online”)
generate enough money to cover a waterfront house payment and two
car payments (and has since 2001). |
He's sold over $1,000,000.00
in $19-49 ebooks and related products in the last 4 years… in addition to all
his other online ventures and speaking. Jim does it all spending less
than $100 a month in advertising
(all the rest is word of mouth and other techniques that don’t
cost a dime up front). He operates 10 different ebook mini-sites (he
has over 40 total) operating on complete “auto-pilot” that
rake in a fat quarter of a million dollars a year (in addition to all
his other online businesses, speaking and consulting). He took a $39
ebook, re-packaged it, and created a $23,698 profit windfall in just
72 hours.
In Atlanta, Jim will teach you:
- How to create “auto-pilot” income
streams at will with as many ebooks as you want (whenever you want)…
- The
correct way to set up your ebook mini-site for maximum profit on
total “auto-pilot”…
- Which types of
ebooks sell best online and WHY…
- How to smash the $19-49 price barrier and
move into the BIG money selling the exact same information at
higher price points.
- The system he's used to get free publicity
on over 35,000 web pages throughout the Internet at zero cost --
exposure which provides a steady stream of free traffic to his web
sites.
Ever Wish You Could Just Close
Your Eyes, Snap Your Fingers and Have Your Book Next Done?
These two experts will
show you how it can almost be that easy!
Mahesh Grossman
|
Mahesh Grossman is a veteran
ghostwriter and publishing consultant. He’s been a friend
and client for several years. Fox News calls him "the ghostwriting
guru" because he helps people write their books without having
to type a word. Mahesh will show you how you can do what presidents
and busy executives often do: work with a ghostwriter to get your
book written with very little time and effort. He’ll show
you a variety of options to choose from– many of them surprisingly
inexpensive. He’ll also reveal practical strategies for working
with literary agents, publishers and maximizing your book advance. |
Here’s just some of what
you’ll learn:
- Four ways to create content for your book
that will earn you extra money instantly
- The secret weapon one author uses to land
$100,000 per book every time, though very few people have heard of
her
- Three techniques you can use to get a bigger
advance for your novel, (including one surefire way you can make
money before you even sell it to your publisher)
- The one piece of advice everyone in the publishing
industry gives out that is wrong and will actually lower your advance
- The smartest moneymaking move any author can
make before they send their proposal or manuscript out to agents
or publishers
Author of 50 Books Tells How To
Write
Your Next Book Much More Quickly And Easily
Robyn Spizman
|
Ever wish you could write
more books and get them published in a fraction of the time it
takes everyone else? Robyn Spizman can tell you! She’s written
more than 50 books and she’s gotten publishing deals for
all of them through literary agents. Here books include THE GIFTIONARY:
An A-Z Reference Guide for Solving Your Gift-Giving Dilemmas… Forever!,
SECRET AGENT, THE THANK YOU BOOK, A HERO IN EVERY HEART, 300 INCREDIBLE
THINGS FOR WOMEN ON THE INTERNET, GETTING THROUGH TO YOUR KIDS
to name a few. She’ll share her methods of planning and writing
a book for maximum speed and efficiency, when and how to work with
co-authors and much more. |
What You Need to Know About Literary
Agents and How to Get a Book Deal With a Major Publisher
Jeff Herman
|
Jeff Herman founded The Jeff
Herman Literary Agency, LLC, in 1987 while still in his twenties.
The agency has expanded rapidly and many hundreds of titles have
been sold to publishers. Herman is one of the most dynamic and
innovative agents in the business. Herman’s agency has established
a strong presence in general adult nonfiction, including business,
general reference, commercial self-help, technology, recovery/healing,
and spiritual subjects. Herman speaks throughout the country about
how to get published and be successful as an author. |
He’s been written about in many books
and publications, including Success, Entrepreneur, Publisher’s
Weekly, Forbes, The Associated Press and The New Yorker. He’s
also been on many television and radio shows. In addition to hearing
his advice, Jeff is one of 14 literary agents you’ll get to meet
in Atlanta on July 6th How
One Self-Published Author Got His Book
Into Borders and Barnes & Noble
Stores
Nationwide And Sold Over $1 Million of Books
His name is
George Pappadapalous, and he’ll admit that he’s
not much of a writer. But he always enjoyed playing blackjack in Atlantic
City. When his girlfriend Francine came to him with the idea of selling
a book on the internet, George figured he should write about something
he knew: you guessed it. So he took out a yellow legal pad and began
writing down some principles for playing blackjack. He gave the handwritten
pages to Francine. She got her sister to type it up, edit it and take
it to a local copy shop. The result? A 24-page pamphlet stapled together
which he called a "book." But even though this book was homespun,
George was able to use a very innovative strategy to get his book into
the major chains – and it’s one that you can use too. George
will share this strategy with you as well as some of the things he
learned on his way to selling over $1 million worth of books.
30 Best Ways to Sell More Books FAST!
John Kremer
|
John Kremer is the author
of 1001 Ways to Market your Books and editor-in-chief of Book Marketing
Update newsletter for the past 14 years. He has consulted with
some of the top best-selling authors in the country. In fact, one
strategy that he designed enabled a self-published author to become
a New York Times #1 bestselling author of 9 books! He’s worked
with several other small publishers to set up publicity campaigns
and distribution networks that enabled them to sell hundreds of
thousands of books! You can’t find anyone on the planet who
knows more about marketing books than John Kremer. |
How
to Get On QVC or Home Shopping Network
and Sell Tons of Books in
Minutes
A single appearance on QVC or
Home Shopping Network could allow you to sell many thousands of dollars
worth of books
and products. But it’s not
easy to get on these programs. That’s why you need to meet Scott Ellis.
Scott is a manufacturers’ rep who is always looking for books and products
he can put on QVC and HSN. He’ll tell you the do’s and don’ts
of approaching home shopping channels, what it takes to get on the air, and
much more. You’ll be able to pick his brain and get lots of free advice
about how to best market yourself and other products you could create for
yourself.
10 Secrets of Guerrilla Publicity
Rick Frishman |
There is no other publicist I invite more often to speak at my
seminars than Rick Frishman. That’s because he does such
a superb job of showing you the nuts and bolts of getting publicity.
Rick is the president of Planned TV Arts, one of the top PR firms
in the publishing industry. Rick will show you actual examples
of press kits – like the one he did for bestselling author
Harvey Mackay – and give you dozens of strategies for getting
on the air and in the newspapers. |
While supervising PTA's success,
he has remained one of the most powerful and energetic publicists in
the media industry. Rick continues
to work with many of the top editors, agents and publishers in America
including Simon and Schuster, Random House, Harper Collins, Pocket
Books, Penguin Putnam,
and Hyperion Books. Some of the authors he has worked with include Bill
Moyers, Richard Preston, Mark Victor Hansen, Hugh Downs, Henry Kissinger,
Jack Canfield,
Alan Dershowitz, Arnold Palmer, and Harvey Mackay.
After the live event in Atlanta,
you’ll learn from
these Million Dollar Authors and Marketing Experts in a series of teleseminars
in July, August
and September
(all teleseminars will
be taped, so
don’t worry if you have to miss any)
Deepak Chopra Tells How He
Became
A Bestselling Author and International Icon!
Deepak Chopra |
Deepak Chopra, author of the New York Times bestsellers
Ageless Body, Timeless Mind and The Seven Spiritual Laws of Success,
is more than a famous best-selling author. He’s an internationally
known icon for alternative health. But back in 1985 he was just
an author like you trying to get his book into the local bookstore.
You’ll hear him tell how he became the successful author
he is today when I interview him after our event in Atlanta on
a live telephone seminar that is open only to members of my Million
Dollar Author Program. He’ll reveal the biggest lesson’s
he learned on his way to the top. |
Arielle Ford |
Deepak will be joined on the
teleseminar by Arielle Ford, the publicist who made him famous.
For years Arielle was
one of the pre-eminent book publicists
in the nation. She helped 11 different authors get to the New York
Times bestseller lists. She is amazingly good at pitching editors
and journalists on the phone. I’ll have her give you the
basics along with example after example of how to pitch by phone,
Plus, she’ll give you the top 10 things every author needs
to know about publicity and book promotion. |
Let the co-creator
of Chicken Soup for the Soul teach you how he’s
sold over 100 million books as well as how you can make big money as
a professional speaker!
Mark Victor Hansen |
Mark Victor Hansen is the co-creator of the best-selling
Chicken Soup for the Soul series, which has sold over 90 million
copies. Mark is my most famous client, and he’s been a good
friend to me for more than a decade. He’s going to share
his best marketing secrets on a live-telephone seminar with all
my Million Dollar Author Program participants. You’ll find
him to be a brilliant “outside-the-box” thinker when
it comes to selling books and marketing yourself as a speaker. |
He’ll
share with you the three biggest keys to Chicken Soup’s success
and how any author can and should apply them. But that’s not all.
Most people don’t know that Mark
and his co-author Jack Canfield began their careers as professional speakers.
In fact, their speaking careers were in many ways the key foundation
to the success of Chicken Soup. Mark has done thousands of speeches for
Fortune 500
companies and nonprofit organizations. He’ll be sharing how you
can get started too – even if you’ve never given a speech.
Plus, he’ll
show you how you can grow your speaking career to command huge fees. Ten
Lessons This Author Learned On The Way to Selling 3 Million Books — Learn What He Did Right and
Wrong
Greg Godek |
Greg Godek is best known as the author of one of
the most successful self-published books of all time: “1001
Ways To Be Romantic.” As a speaker/author and then publisher/marketer,
Greg knows the business of books from every angle: He’s an
author, publisher, bookstore owner, promoter, publicist, speaker,
consultant and entrepreneur. He has written 12 books, sold three
million copies, founded his own publishing firm, Casablanca Press,
then got smart and sold the company so he could devote himself
full-time to writing, speaking and marketing. |
He’s appeared on “Oprah” as a relationship expert,
and been featured in the “New York Times” as a publishing
expert. Greg “plays
the game in a big way”—by creating books that are distributed
through traditional book venues, and then creating a national image via
the media,
which in turn motivates people to purchase his books and attend his seminars.
Greg is known in speaking and publishing circles as a maniac marketer
and all-around crazy creative person. Greg and his (long-suffering) wife,
Tracey, conducted
the biggest booksigning and marketing tour in the history of publishing
between 1995 and 1997: “Romance Across America” took them
cross-country several times aboard a custom RV/bus emblazoned with wrap-around
graphics.
Greg is a relationship expert specializing in romantic love.
Want
to Sell 15,000 Books to One Buyer?
You'll Learn How From An Author Who's
Sold Over 400,000 Copies
Would you like to get gift stores,
airport bookstores, pet stores, beauty salons or other non-traditional
retailers to carry your book? Brian Judd will tell you exactly how
to do these things and more. Brian is the author of several books on
job hunting and one of the nation’s top experts on selling large
quantities of books – usually on a non-returnable basis. In fact,
he’s sold over 400,000 copies of his own books using the methods
he’ll teach you. Let This
Iowa Housewife Show You How She’s Sold 3 Million Cookbooks
and 10,000 Subscriptions to Her Newsletter
Joanna Lund |
When Joanna Lund’s sons went off to the Gulf
War, she vowed she’d surprise them when they returned by
having lost more than 130 pounds. In the process, she discovered
how to make lower fat, healthier versions of meals she and her
husband typically enjoyed. The result? A whole new business, Healthy
Exchanges, and a publishing empire was formed. Joanna self-published
her first book and did such a good job promoting it that she attracted
the interest of a literary agent (and you’ll meet her agent
when you come to Atlanta!) She’ll talk about her principles
of what she calls “Velvet Hammer Marketing” and take
you step-by-step through what has worked and what hasn’t.
Joanna is sometimes called “The Queen of QVC” because
she has been on the shopping channel for a record ten years – that’s
how good she is at promoting her books! |
How to Get Started Making Big
Money
Selling “Rights” to Your Book Would you like a magazine to
pay you to run an excerpt from your book as an article? Would you like
to have someone write you a check just
to be
able to
translate your book into Spanish and sell it in Spain? How would you
feel if a major publisher contacted you to buy mass paperback rights
to your
book, or if a Hollywood film studio wanted to turn your book into a movie?
John
Kremer
will take you through the complex but highly lucrative opportunities
of selling subsidiary rights to others.
In fact, sales of sale of subsidiary
rights is now a major source of income for trade book publishers. In
fact, if it were not for subsidiary
rights
income, many publishers would lose money on their lead titles. Did you
know it’s
possible to make money on a book BEFORE you publish it?
How to Make $35,000.00
to $100,000.00+
in a Weekend By Doing Your Own Seminars!
Ron LeGrand has been selling
books, information products and seminars on real estate investment for
over 10 years. Last year alone, he sold
more
than $5,000,000
in low cost information products. He puts on more than 60 seminars and
workshops each year, and it’s not uncommon for him to generate
more than $200,000.00 from just one well-executed seminar. I can’t
think of anyone who is better at putting on highly-profitable seminars
than Ron. That’s why I’ve
asked him to share strategies that can help you start making a six figure
income by putting on your own seminars. Ron is the author of How to Be
a Quick Turn
Real Estate Millionaire.
What You Don’t Know About
How the Major Bestseller Lists Are Calculated and How to Get Your Book
on those Lists
 |
Did you know that the New
York Times Bestseller List is determined by different criteria
than the Wall Street Journal list? They count book sales differently,
and they don’t count ALL books sold during that week – just
certain sales made at certain times in certain places. I only know
one man who has researched this in-depth and learned to use it
to his own advantage. He’s going to shed some light on this
problem for you and give you advice about how to make sure you
get your book sales counted. He doesn’t want his identity
revealed until the day of the call, so let’s call him Mr.
X for now. I happen to know that Mr. X has been directly responsible “behind
the scenes” for five different books hitting the New York
Times bestseller list. Be sure to tune in for this one! |
How to Sell Your Books In Airport Bookstores Nationwide
Raleigh Pinskey |
Airport
bookstores are a gold mine for authors because the shoppers are
very affluent and visibility you get is priceless. Every author
should strive to be on an airport bookshelf or better yet, the
front table. Yet it’s usually not easy for novice publishers
to break into this lucrative distribution channel.
Raleigh Pinskey is the author of the international bestseller,
101 Ways to Promote Yourself, which she has successfully placed
in airport bookstores across the country.
|
On the teleseminar she’ll teach you:
- Airport bookstore basics, where and how to begin.
- Should I go to my local airport and talk to the bookstore manager?
- How to find out who is in charge.
- Who you need to contact and who really makes the decision to put
your book on the shelf.
- Understanding the bookstore manager’s biggest concerns.
- Do you have to pay to get your book on the shelf?
- Will they display a self-published author? Take ebooks?
- Typical distributor discounts and your profit margin.
Raleigh founded her PR / Branding company in 1990 and was the first
publicist for the original Chicken Soup for the Soul, consulted for
Harvey Diamond's Fit For Life
Solution, Callan Pinkney's Callanetics, Lisa Delman's Dear Mom, I've
Always
Wanted You to Know, Dr. Frank Bohem's Doctor's Cry Too and Another
Second
Opinion, Dr. Richard Carmen's How Hearing Loss Impact's Relationship,
and
countless other books.
“How I Went From a Struggling Author
to Wealthy Writer And You Can Too!”
Joe Vitale |
Over
the last 25 years, Joe Vitale has written more than 20 different
books, ebooks and information products. He’s the rare author
who has pursued almost every different approach to the publishing
business including self-publishing, print-on-demand, marketing
his own high-priced audio products and having books published
by traditional publishers.
|
Earlier this year, Joe’s
book The Attractor Factor was published by John Wiley & Sons. Thanks
to Joe’s innovative marketing methods, within just a few weeks
the book quickly sold over 35,000 copies, went into four printings
and hit #1 on the Barnes & Noble Bestseller List. Perhaps even
more impressive, Joe has set his business up so he makes enormous profits
on follow-on offerings to people who buy his books and averages a staggering
$250 of after-book revenue from each book buyer!
Of course, Joe didn’t become super-successful overnight. In fact,
he admits he struggled for years and made lots of expensive and time
consuming mistakes along the way. He agreed to be part of our program
to help others avoid expensive mistakes and promises to tell you “what
I wish I somebody had told me about this business when I first started.” Here’s
some of what you’ll learn from Joe:
The pro’s and con’s of different approaches to the publishing
business, including self-publishing, print on demand and traditional
publishing (he’s done them all).
- The publicity strategy he crafted to
beat Harry Potter on the bestseller lists.
- The unique way he used inexpensive
radio ads to market The Attractor Factor and how it was so successful
so quickly he was able to get
his publisher to cough up money to continue you the campaigns.
- How he gets tons of publicity on the Internet.
- The two biggest secrets that took him from struggling to
raking in the cash.
- The specific strategies he employs to reap more than $250 in follow-on
sales from people who buy his books.
Here's Just Some of What You'll
Learn
From Our Speakers and Faculty Members:
Now grab a pen and check
how off how many of these topics would you like to know more about?
Getting
a Book Deal and Negotiating With Agents and Publishers:
- A few “unusual” things
you MUST get in your contract (that your agent won’t ask for
or fight for unless you insist) in order to properly market and promote
your book, and in order to
create your back-end, direct
incomes. Learn why there are a few things you might find in a publisher’s “standard” contract
that you want out. Even more important, “off-contract matters” you
must secure cooperation from your publisher for, that you need a battle plan
for!
- How to write a killer book proposal – whether
for you next book or your first one!
Getting Your Book Into Bookstores
and Other Retailers:
- How to find alternative distribution
and sales for your book that are easier to secure and more lucrative
than selling
your book through
bookstores.
- The secret to getting celebrities
you’ve never met
to endorse your book.
Getting Maximum Publicity for
Maximum Profit:
- Secrets to turning radio, TV
and print interviews into sales.
- To become known as THE Expert
in what you do (even if you don’t
have the credentials or experience that others have).
- How to best contact and impress producers at
top national TV shows like Oprah, Good Morning America, Today, CNN,
Fox News and more.
- Strategies for developing a killer publicity
'hook' that'll get you lots of major league print and broadcast
publicity.
Selling Rights
to Your Content:
- How to get a movie deal!
- What
you absolutely MUST know about negotiating with publishers. Critical
clauses you need to have in your contract that 99% of authors
never ask about.
- Proven ways to license your content.
Using Your Book to Create Many
Different Additional Profit Centers:
- How to capture the names of people
who buy your book and get them to buy from you again-and-again, for
years to come. You'll leave
with the template
of promotion one author uses to get a staggering 10% of his book buyers
onto his mailing list. This is like money in the bank!
- How to create audio/video products in a weekend
for less than $300 which you can sell for $99 to $997 per copy.
- How to do your own high-profit teleseminars
and live conferences and workshops.
Writing and Producing More Books,
Better Books, Faster and Easier:
- When to self publish and when to
find a publisher.
- Mistakes authors make when writing their books that
sacrifice tons of publicity and promotion opportunities.
- The list most
authors never make, that must be made before writing that produces
hundreds of thousands of dollars of free promotion.
- How to make an old book new:
if you have a book that was published a year, two years, three years
ago, there are ways to bring it back
to life
and give
it a fresh promotional cycle.
- What to do to get someone else to write
your book for you!
Making More Money from Your Book:
- Make money while you sleep, vacation,
write your next book…with 100%
auto-pilot marketing online and offline, that converts people who find
you by buying your book into “club members” who give you
money every month.
- How to get paid many times for the same content.
- The five most highly
profitable proven models for making money from
your book.
- How to build your information empire in a way that suits your
particular lifestyle.
- How to get a deal with Nightingale Conant and
have them promote you and your audio products to millions.
- Radical
new “business models” for authors to make a lot
more money from whatever book you write (AND MUCH MORE!).
Secrets to
Book Promotion:
- How to get $100,000.00 to $200,000.00
of FREE ADVERTISING (NOT ‘publicity
advertising!’) for your book in business, health, airline, and
other magazines.
- An outside-the box technique Dan Kennedy
uses to get individuals and companies to pay him nearly $100,000.00
just to be sponsors for his
forthcoming
books
which aren’t even out yet. This is especially mind-boggling when
your realize that Dan is not famous, and the publisher is only paying
him a $10,000
advance. He’ll show you how to do the same thing!
- How to guarantee
an initial tidal wave of purchase of your books. Some individuals
purchased as many as 1,000 copies of Dan’s recent books.
Over 80 went as instructed to bookstores or online on the same day
and bought 49 copies
of each of the three titles.
- How to have influential people standing
in line begging to promote your books for you.
- And much, much more!
Avoid the “By the Way, I’m an Author” Syndrome” A few years ago, I heard Billy Joel give a master class at the University
of Pennsylvania. One of the students asked him what the highlight of
his career was. Wanna know what he said?
It wasn’t selling millions of albums, winning Grammy awards, or
even marrying Christie Brinkley. He said that the highlight of life came
very early in his career when he went to a local club where he was playing
and picked up his check. “When I saw the amount of money on that
check, I was thrilled not because it was a lot of money, but because
it was then that I knew I’d be able to make a living playing music.”
How about you? Are you confident
that you’re going to be able
to make a good living from your book this year, five years from now and
ten years from now without going into debt or doing some full-time job
that’s a lot less enjoyable.
In fact, if you’re not currently able to devote your full-time
energies to your book, that’s probably the biggest thing holding
you back. My Million Dollar Author Program will show you how to easily
restructure what you’re doing so you can make a good living from
your book and not have your energy be so divided.
My Million Dollar Author Program Is Not Cheap,
But It’s A Real Bargain
Obviously, the high caliber
of super-successful authors and publishing insiders I’ve assembled
justifies a high price. Many of these people are multi-millionaires.
It’s not uncommon for some of them to get
$20,000.00 just to speak at a conference and even then, they don’t
talk about what they do behind the scenes to promote themselves and their
books.
The price of something is always
relative to the value offered. What would you spend to learn how to make
an extra $200,000.00 from your
book?
Would you spend $50,000.00? How about $100,00.00? What you’re going
to learn and experience as part of my Million Dollar Author
Program is
certainly worth that.
It’s Like Getting Three Programs
In One!
When you consider my “Meet
the Agents & Book Buyers
Day” where
you meet literary agents on July 6, my two-day Million Dollar Author
Conference from July 7-8 and the ten teleseminars after the event, you
can see why I thought of charging $5,997 for the Million
Dollar Author Program like I have for other conferences I’ve done.
What’s The Cost to Enroll?
It’s Not Cheap But It’s a Real Bargain
You’ll be able to participate in all the
teleseminars, the entire live three-day event in Atlanta including "Meet
the Agents & Book Buyers Day," all ten teleseminars plus receive
all the tools and bonuses for just $3,497.
I don’t know if $3,497 sounds like a lot or a
little to you, but it’s a drop in the bucket compared to the value you’ll
get. Remember, just ONE idea could easily repay your tuition many times
over. Click
here to register now.
Want to bring someone with you? You
can bring a guest for as little as $797 extra, provided they're your spouse,
significant other, business partner
or co-author with name listed on book (tax records or other proof may be
required). Your guest must stay with you during Meet the Agents & Buyers
Day because you’ll still only get one appointment schedule. You
may go see agents and buyers together, but not separately. Your guest is welcome
to all
sessions of the Million Dollar Author Program, including all ten
teleseminars.
Also Get
These Four Bonuses
Bonus
#1 – Free Consult with Former Oprah Producer Michelle Anton.
You’ll
get a 15-minute private consultation via phone on how you can get
booked
as a guest on top national TV shows.
Bonus
#2 – Free Consult with Steve Harrison.
You’ll get a 30-minute
private phone consultation with me to help you get more publicity and/or
make more money
from your book and expertise.
Bonus
#3 – Free Consult with Special Sales Guru Brian Jud.
You’ll get a 30-minute
private phone consultation with Brian Jud on how you can get started
selling your books in large quantities on a non-returnable basis to big
companies and other bulk buyers. Brian's an author himself and has
sold over 400,000 books!
Bonus
#4 – Free Ads in Radio-TV Interview Report (RTIR).
You’ll get the word out about your book with three half-page ads in my
magazine that 4,000 producers read to find interesting guests.
Simply by advertising in RTIR, we've had clients get on such top national TV
shows including Oprah, Today, Good Morning America and Larry King Live,
along with virtually every talk radio station in America. If you’re
already advertising, we’ll add three additional ads to your run. Your ads
may run in any remaining issue of RTIR through end of 2005. Normally
$1,791.00 … the ads are yours free. You’ll
get all three of these bonuses when you enroll in the Million Dollar Author Program.
To enroll click
here now to register
My More-Than-Your-Money-Back
Guarantee Lets You
Participate in the Million Dollar Author Program
At Absolutely
No Risk
If
you’re not “wowed” by 5 p.m. of the second day
(July 7th) you’ll get a full refund plus up to $300.00 for
travel expenses. You have absolutely nothing to lose and everything
to gain!
I’m so sure you’ll be thrilled with my Million
Dollar Author Program that I offer you this guarantee: If by the end
of the second day (5 p.m. on July 7th), for any reason you’re
not satisfied, see me, Steve Harrison, and get a full refund on your
registration plus up to $300.00 in travel expenses. You have
nothing to lose!
All I ask is that you
show up in Atlanta and give the program a fair try. If you need to cancel in advance, you may do so before
June 16th for a full refund. After that no refunds although
you may send someone else in your place. You risk nothing!
To enroll click
here now to enroll via my secure server |
Think about it, where else can you learn from so
many Million Dollar Authors themselves? Where else will you get the
proven strategies, techniques, and systems to create highly-profitable
publishing empires?
And besides, let’s assume for a moment that you are a really, really,
slow learner, all you need is to get one paid speaking engagement for $5,000
to more than repay your cost of attendance. That will be cake by the
time we’re done with you.
Remember, just ONE meeting with a literary agent
on “Meet the Agents & Book
Buyers Day,” just ONE idea for selling a boat load of books, just
ONE new strategy for selling books on the internet, just ONE new way to
repackage your information that you hadn’t considered, ONE tip from
an attendee on how you can save thousands of dollars, just ONE new joint
venture that emerges as a result of the networking opportunites I’m
providing, will pay you back many times over this modest investment.
I’m not an accountant, but it’s likely that this expense would
be tax-deductible for you. Don’t give the money to Uncle Sam to fritter
away. Invest the money in building your information business today!
Here’s
What You Need to Do
Right Away
to Reserve Your Spot
To grab your spot in my Million
Dollar Author Program, click
here now to enroll via my secure server and get started
on the path to making a whole
lot more with less effort.
Looking forward to helping you prosper,

Steve Harrison, Director
The Million Dollar Author Program
PS #1 -- Remember, you have nothing
to lose and everything to gain. My Million Dollar Author
Program (consisting
of a three-day event in Atlanta, July 6-8, and ten teleseminars that run
through September 15th) is guaranteed to show you how to get your book
done quickly and use it to acquire tons of new customers and create many
different spin-off income streams. If not, you get all your money back
plus $300.00. Click
here to enroll now.
PS #2 -- Maybe you want to leave
your job for good and be a full-time author. Or maybe you’re
already doing that and you would love to have another $5,000.00 or $10,000.00
dollars a month from your book.
Either way, you’ll get where you want to go faster and easier when
you’re part of my Million Dollar Author Program. See you in
Atlanta! Click
here now to reserve your spot.
Steve Harrison’s
Million Dollar Author Program
Bradley Communications Corp.
135
E. Plumstead Ave. Lansdowne, PA 19050
610-259-0707 ext.292 — Fax
610-284-3704
Support@milliondollarauthorprogram.com
©2005 by Bradley Communications
Corp.
All rights reserved. |